There are several different available self storage marketing
opportunities, both online and offline. Varying your marketing strategies can
certainly make your overall marketing and advertising efforts generate a higher
return on investment (ROI).
·
Direct Mail: This may be a good strategy if you
have access to a new homeowner or apartment tenant mailing list. Other
instances where people may be a good targets for direct marketing are college
students leaving school for the summer, as well as recent graduates.
·
Social Media: Hosting social media exclusive
specials, promotions, and events can be a great way to use this online
marketing medium.
·
In-Store Advertising: Having a billboard or sign
outside the storage grounds can attract potential customers driving by.
Additionally, advertising specials in the store (such as volume or referral
specials) is also a good way to drum up business.
·
Website: Having a website is a necessity for
local businesses. Many potential customers look for self storage facilities
online before deciding on one. A website can help your future tenants find you
easily.
·
Business Exchange: Partnering with other area
small businesses can definitely be a great help. Choose businesses or
properties where their customers would benefit from your facility, and vice
versa. Such places include container and organizing stores, moving services,
home stores, and more.
These are just some of the offline and online marketing
strategies for self storage owners. Do you have any others? Let us know in the
comments.
This post was
sponsored by Scott
Meyers' Self Storage Investing.
